Small Business Saturday Grow Your Visibility

Small Business Saturday Grow Your Visibility I was recently asked what social networks I would recommend for a business that wants to grow visibility. Yes, social networking tools are a great way to grow your businesss visibility; however, and this is a big however, in order for this to work, you have to invest some time. Think of investing in social media as an efficient way to meet with more people even during times when you are not physically at an event, meeting, coffee shop or conference.  You probably already belong to a professional group, tips group or another networking group; social networks are just one more way to interact with people and grow awareness about who you are and what you deliver! Beware- social networking is not a magic wand which will deliver new customers immediately. Networking and Marketing Rolled Into One An important thing to remember when embarking in this new arena is that no matter which social network you use, your messages should be a blend of relevant information, interesting conversation, helpful advice mixed with a small dash of advertising/promotion. No one wants to see your constant self-promotion. That isnt what these networks are about. Be helpful, provide value and have something unique to offer. Which Network Will Reach Your Potential Customers? If it were me, I would focus on one network, master it, then move on to another, rather than launching them all at the same time. (Thats a lot to learn at one time.) 2016 Pew Research Social Media Use Go ahead an follow me on Pinterest or check out my Social Small Biz board for lots of great infographics. My Number One Pick My personal favorite, but also the social network I think can grow awareness about you and your business the most is Twitter. The huge user base, growing breadth of user demographics and openness or friendliness of the users make it a natural first choice. You can see more on getting started on Twitter in these posts. How To Find People To Follow Using Twitter chats to meet new people How Not To Use Twitter So what is your biggest concern about getting started? Time? Technology? Best practices? Let me know! Ill be writing more often about social networking for small business success.